Author Archives: Catherine Mong'ina

67+ Awe-Inspiring Websites To Find Magnificent Free Stock Photos.

67+ Awe-Inspiring Websites To Find Magnificent Free Stock Photos.

Are you finding it a hustle to find good quality free stock photos online?

Don’t have a budget for stock photography?

You’re probably not alone.

When I first started blogging I’d spend hours scouring the web for free stock photos that don’t look cheap or cheesy. I dreaded this experience.

I also did not have a budget for stock photography my only option at the time was finding websites with free high-resolution images.

Fortunately, I stumbled on quite a number.

In this article, I will share with you what I think is currently the most comprehensive list of free stock imagery websites for 2017.

With over 67+ free stock photo website reviews, you’ll be guaranteed to find what you’re looking for.

Important To Note About Licenses

All the stock photo websites mentioned in this article are free of copyright restrictions or licensed under the creative commons zero (CC0) public domain.

Which basically means you can copy, modify, distribute all their images without asking for permission.

Stock photography from these websites can be used for commercial as well as your personal projects.

I will still advise you to do your own research and determine how these images can be used.

1. Gratisography

Gratisography is filled with lots of quirky images like the one shared above. They are filled with high- quality resolution images that have the potential to make you laugh or even inspire you.

All images on this website are free to use and do not require attribution. All the photos on Gratisography are taken by Ryan McGuire.

2. Pixabay

Pixabay is my favorite free stock image gallery. It currently has over 900,000 Free quality images that are released free of copyrights.

All the pictures on Pixabay are available for commercial or personal use. You can distribute, download and modify all their photos and the best attribution is not required.

3. Pexels

Pexels is another awesome website that has over thousand free stock photos that you use for commercial purposes.

They also do not require any attribution and they also have high-resolution images for retina displays too.

All their images are licensed under the Creative Commons Zero (CCO) which basically means you can modify, distribute, copy and distribute all the images on their website.

 

4. Morgue File

Morgue File does not have a large selection of images as the other websites mentioned above.

They offer a handful of carefully selected photos presented in a streamlined layout. MorgueFile covers a wide range topics so you’re sure to find a number of really good high-quality images.

All their images are available for commercial use and do not require any attribution.

 5. Free Range Stock

Thousands of high-resolution images are available on the Free stock range stock website.

Something really cool and different about this website is they have a revenue sharing model with their photographers.

The only downside to this website is you must create a free account to download photos.

 

6. Free Digital Photos

They only offer their smallest size photos for free, their larger sized photos prices start at $3.00.

It’s also important to note that images on the website require attribution. If the images is used for free you must acknowldedge it to FreeDigitalPhotos.net and the image creator/owner on the same page or screen.

Sounds like alot right? Probably is, if you want to avoid all this you always have the option of purchasing the image to avoid this requirement.

7. Photogen

Photogen has a searchable database that makes it easy to acess their gallery of over 50 million + images.

All their images are free to use for commercial and personal projects and do not require attribution.

8. Stock Photos For Free

Another website that has thousands of high quality free images available on their website.

The only downside to thiis site is you have to create a free account to download their images.

9. Unsplash

Unsplash was one of the pioneers of Free Stock Images under the Creative Commons Zero (CC0) License.

This basically meant that you can copy, modify, distribute and use the photos for free even including commercial purposes.

Unsplash photos do not require attribution which means you can use them without asking for permission

10. Free Images

Free Images website has a large database of free stock images with currently over 389, 851 photos and illustrations.

I love the fact that their images on their website are searchable which makes it really easy to access high-quality images related to your keywords.

Free Images also categorizes their photos and they are all available for commercial use.

11. Pic Jumbo

Picjumbo allows you to download their photos without requiring login in.

All their images are free to use for your personal and commercial projects plus they do not require attribution.

Another really cool feature they’ve added is the social sharing buttons that are available.

Images on this website are not searchable.

 

12. IM Free

Images on IM Free are searchable and are categorized which makes navigation extremely simple and easy.

They also go beyond just free stock images they also offer a collection of free resources.

The big difference with this site is their images are not under Creative Commons Zero (CC0) they are under a Third Part Intellectual Rights.

 

13. Little Visuals

I honestly wasn’t too sure if I should add this website I will tell you why in a moment.

Little Visuals no longer upload images on their website but that doesn’t mean you can’t use the ones already published on their site.

Unfortunately, the young man who created the website passed away. His family still maintains the website and raises funds to a charity through the site.

 

14. New Old Stock

New Old Stock images require no attribution that means you can use them for free in all your commercial projects.

The only downside to this website is their images are not searchable.

 15. Get Refe

GetRefe provides you with real life photos that are free to use for commercial and personal use.

That means that all their images require no attributions.

They also have a large collection of high-resolution images.

16. Jay Mantri

Jay Mantri used to upload stock photos every Thursday then he stopped for a while I’m glad he’s back. His latest post was three weeks ago so that’s great.

All the images on his website are under the CC0 license.

 

17. Public Domain Archive

Public Domain Archive mostly consists of images that have symmetry and color.

They have an expansive online collection of high resolution images.

The only downside is their images are not searchable.

18. Magdeline

Stock images on this website are updated every single day.

Magdaline categorizes their images by color, tag or category.

Unfortunately attribution is required for all their stock images.

 

19. Libre Shot

Libre shot scans and indexes stock images from 40+ different websites.

They have a large database of high resolution free stock images that you can use for commercial purposes.

I also love the fact that their website is searchable.

20. Kaboom Pics

They have a great collection of high-quality images.

All their stock images are free to use and can be used even for commercial purposes.

21. Bucket Listly

Mostly consists of images from travel photography from all over the world.

With over 5000+ images to choose from you will be spoiled for choice.

All their images are under the CC0 which means no attribution is required and can be used for commercial purposes.

 

22. Travel Coffee Book

Sharing a wide collection of travel stock photos that are all under CC0.

No attribution is required.

 

23. Foodies Feed

Are you a foodie?

With over 1000+ realistic free food pictures in high resolution you’re probably going to be one.

You can use their images for commercial as well in your personal projects.

 

24. Cupcake

No attribution is required.

All their images are licensed under CC0 which means you can do whatever you want with them.

A clear downside to this website is their images are not searchable.

25. Moveast

No attribution is required and all their images are under the CC0 license.

Unfortunately, their images are not searchable.

 

26. Stock Pic

They require you to create a free account before you download their images.

One cool feature is they update their stock images every two weeks so that may be an incentive for you to sign up.

All their images are under the CC0 license.

 

27. Split Shire

I love the way they categorize their stock photos.

You can use images from this website for commercial use with no attribution required.

Perhaps a downside is their photos are not searchable.

28. Snapwire Snaps

You can access a wide selection of authentic unique imagery for all your project needs.

Their images require no attribution.

They have over 370,000 photos from a community of photographers.

Snapwire requires that you sign up for a free account.

29. Stock Snaps

Stock Snaps offer a wide range of high resolution images free of copyright restrictions.

No attributions are required for their images.

30. MY Stock

My stock images are beautiful I occasionally go to this website.

All their images are loyalty free, that means you can use them for commercial use.

31. Graphic Stock

Graphic Stock has over 300,000+ high-resolution images, vectors images, and illustrations.

No attribution is required.

You may be required to create a free acount inorder to download their images.

32. Street Will

Street Will is made of vintage photos that you can use for all your commercial or personal projects.

The only downside I would say is their images are not searchable.

33. Free JPG

Free JPG has a unique feature on their website which allows you to search for stock images by color.

I found this feature quite unique as comparing it with other similar websites.

All their images are free to use they way you want.

34. Realistic Shots

Realistic photos offers a wide collection of high resolution images that are all under the CC0.

They also upload 7 new photos every week.

No attribution is required.

35. Epicva

Epicva consists of a team of photograhy enthusiats.

Their images require attribution and are not under the CC0 license. That means you may have limited use of their stock photos and you may not use them for commercial purposes.

36. Shutterstock

Shutterstock offers you the option to search and download millions of free stock images through their website.

No attribution is required.

37. Creative Vix

They offer a wide range of stock images.

You can use their images for all your projects including commercial.

No attribution is required.

38. Boss Fight

Boss Fight updates their website with 10-20 high resolution images every single day.

The only downside I would say is their images are not searchable.

39. Minimography

Looking for minimalist photos for your blog?

Minimography is your perfect choice.

All the stock images on their website are royalty-free and do not require attribution.

40. Skitter Photo

Skitter Phot does not require you to log in to access their photos.

They is a large collection of royalty-free images.

 

41. Free Pixel

Free Pixel offers stock images for both commercial and personal use.

Their website is not the easiest to navigate but it has a search function which is awesome.

42. Negative Space

Negative Space is well deisgned and has a search function.

All their photos are completely free to use for commercial purposes and require no attribution.

All their images are licensed under CC0 license.

43. Life of Pix

Life of Pix allows you to share and download images freely.

The website is well designed and has a search function making it easy to navigate and find stock images.

You may be required to create a free account before you download images.

44. Free Stocks

The website contains a curated list of free stock images, audio, and videos. The sell it as one stop shop for all your royalty free media.

Free Stock’s website is not easy to navigate if we are to compare it to other similar sites mentioned in this article.

No attribution is required.

45. Startup Stock

All their images are free of copyright restrictions.

I like this website and I occasionally visit the site to check on their latest updates.

Defintely one you should check out.

 

46. Re: Splashed

They have a large collection of high resolution photos licensed under CC0 which means you can do whatever you want with them.

The website is also well deisgned easy to navigate.

No attribution is required.

47. Picography

Picography is a well designed website with a large collection of high quality royalty free images.

Their images are not searchable which makes hard to navigate and find images.

No attribution is required.

48. ISO Republic

ISO Republic markets to creatives who want free royalty free images.

No attribution is required.

49. Function

Function offers resources and inspiration to designers.

No attribution is required.

You can use their royalty free images for commercial use.

 

50. Raumrot

Raumrot has a great website design with over 1438 free & curated stock photos.

Each image is handpicked.

A downside is the website is not searchable.

51. 1 Million Free Picture

What would you do with over 1 million pictures at your disposal?

I’ll tell you… ALOT!

The website has a great design and quite a number of free high-resolution images which you can use for your personal and commercial projects.

52. The British Library

The British Library encourages you to explore and re-use millions of public domain images for personal and commercial use.

Now that I’m writing about this I’m thinking why doesn’t my native country Kenya have one of this?

Anyway, The British Library have released over a million images onto Flickr Commons for anyone to use.

Probably would be worth checking out.

53. Vintage

Vintage offers you thousands of free retro photos for your commercial projects.

The website is searchable and has a modern design that makes it very easy to navigate.

No attribution is required.

54. Je Shoots

Je Shoots offers Free stock photos and PSD mockups.

All their images are free to use and are in high resolution.

Images are searchable.

55. Passel

Passel has over 24,000 images on their website currently.

All their images are free to use in commercial and personal projects

No attribution is required.

56. Every Stock Photo

The website is an online portal to search for free stock photos.

All the stock photos are listed under the CC0 that means you can do whatever you want with them.

No attribution is required.

57. Death to the stock photo

They offer free monthly stock photos for all your creative needs.

All their images are free to use for commercial and personal projects.

No attribution required.

58. Space X

All their images are licensed under the CC0 that means all copyrights have been waived.

No attribution is required.

59. The Pic Pac

The Pic Pac has a great site design with all their images sectioned into categories.

You can do whatever you want with the stock photos.

No attribution is required.

60. Barn Image

Barn image has a large collection of non-stock photography for all your design needs.

All their images are available for commercial use.

No attribution is required.

61. Snapwire Snaps

Snapwire Snaps is a well-designed website tat has over 368,000 custom photos

You may be required to create a free account before you download any of their images.

No attribution is required.

62. Old Book Illustration

Old book illustration offers scanned images from old books are are all free to use.

All their images are royalty free and can be used for commercial purposes.

No attribution is required.

63. Wikimedia Commons

They offer a large selection of over 2 million + public domain and free stock photos.

Can be used for commercial purposes as well as personal projects.

No attribution is required.

64. Foter

Foter is a search database for stock photos.

All their images are registered under the CC0.

With over 335 million images you’ll be spoiled for choice.

 

65. Visual Hunt

Visual Hunt is equally a search database with over 354 million + free images.

No attribution is required.

66. Tookapic Stock

Tookapic Stock has thousands of free stock photos available for commercial use.

No attribution is required.

The website is well designed and is easy to navigate.

67. 123 RF

Commonly known for their premium stock images but they offer others for free.

Not a big fan of their free images because they come in low quality.

No attribution is required.

68. Pic Jumbo

Pic Jumbo offers a wide selection of free stock photos.

All the images on the website are available for commercial and personal use.

No attribution is required.

 

Over To You,

Doesn’t matter what industry you’re in, whether you’re a marketer, blogger or designer, you’ll find stock photography extremely useful.

We believe that our curated list of resources is invaluable.

Find the site that appeals the most to your brand.

You be the judge.

Was this article helpful?

If so, would you consider sharing it with others who might appreciate it as well? Thanks.

As always, I would love to hear from you. Please do leave a comment below.

Drop me an email at Catherine@e-techafrica.co.ke  tell me a little bit about yourself or your business. You can also send your comments to yoursay@e-techafrica.co.ke

Need Help Blogging Click Here

Founder & Director of E-Technology Africa
Content Creator | Social Media Consultant | Digital Marketing Enthusiast.
Please follow me using the social media buttons below.
How To Use Self-Hosted Email Accounts With Gmail For Free

How To Use Self-Hosted Email Accounts With Gmail For Free


Gmail is great, we all love using it. It’s simple, powerful and most importantly easy to use.

In order to maintain professional business communication for your business/blog, you simply can’t afford to communicate as yourdomain@gmail.com

That is why most people opt to use a custom domain which often looks more like info@yourdomain.com

These types of custom domain emails are necessary for a professional and business setting.

Custom emails are often offered free with your hosting plan.

The challenge with most custom domain email addresses (especially if you have more than one) is you’re forced to switch between email logins.

That means you have no way of managing all your custom emails from one account.

Google offers businesses a way to host their custom emails under their Gsuite Google Cloud but you’ll need to spend a minimum of $5 every month just to use their Gmail service.

gmail image 1
Screenshot of Gsuite Pricing

So what happens if you’re on a shoestring budget?

You’re probably thinking $5/month for the Gmail service is way out of your budget, besides it’s just emailing right?

So now what?

In this article, I will take you through how to configure and set up your custom domain email (info@yourdomain.com) with Gmail for free.

Requirements:

  • Access to your existing email hosting account
  • An existing Gmail ID.

Why Gmail?

But before we get into that, you might be wondering why we chose Gmail, well here a couple of reasons:

  • Gmail is awesome: Let’s be honest almost all who are reading this already have an existing Gmail account may be business or personal. I mean realistically you might have tried other email providers but you probably always go back to Gmail.
  • Your hosting plans email software kinda sucks: Most webmail /web host emails have a terrible user interface and are really hard to navigate. They also don’t give you a lot of options like Gmail where you can add well-designed email signatures or access email filters.
  • Gmail allows you to manage all your email accounts from one single account. What this means is you can check all your custom domain email addresses from one single account. For example, you can send/receive emails as info@yourdomain.com, sales@yourdomain.com,  support@yourdomain.com, all from one single email account.

And yes, it’s all free.

 

Here’s how to use your custom domain email address with Gmail. (*No technical skills required)

Step 1: Login to your Email Hosting Cpanel

gmail image 2

I personally use Bluehost and my Cpanel looks as shown in the screenshot above but most dashboards look similar.

Click on the mail accounts option.

Create your email address + password.

gmail image 3

Once you have created your email address proceed to check your configuration settings (IMAP / Incoming server and SMTP / outgoing server)

You may need to write these down we’ll be using that information next.

For this tutorial, we will use my custom domain info@e-techafrica.co.ke as an example.

 

Step 2: Open your Gmail Account.

Open the Gmail account you would like to host your custom domain email address.

Go to Settings > Accounts and Import

gmail image 4

Step 3: Add an Email Account

Go to Settings > Accounts and Import > Send Mail as > Add another email address

gmail image 5

Next, Click on the “Accounts and Import Tab”

gmail image 6

 

Click on “Add Another Email Address”

You will be directed to a pop-up similar to this:

gmail image 8

 

You will be required to enter your custom email address at this point.

The name section can also be changed to be how you want it to appear when people receive your emails.

Next, Click “Next Step”

gmail image 9

At this point you will the following on hand:

  • Your username: For your username, you’re required to write out your custom domain details in full as shown above. 
  • Your email password

In my case, my SMTP server details were already auto populated.

Next, Click “Add Account”

And that’s it!

An email will be sent to your custom email hosting account which will look similar to this:

gmail image 10

Next, enter the code to the Gmail pop up to verify your email address

gmail image 11

 

Step 4: Choose how you want to use this email address.

Go to Settings > Accounts and Import > Send Mail As

gmail image 12

You can choose which email account to respond.  I use my personal Gmail account, I have set it up so that I automatically reply from whichever email address the email was sent to.

Gmail also gives you an option to manually switch between email addresses as you compose an email.

Gmail Image 12

Additional Security Tips

The security if your email is extremely important.

For security reasons I would highly recommend that you enable 2-Step verification in your Gmail Account.

You are also advised to update your mobile number and sign out of third party applications that are not in use anymore.

Over To You,

If you want to enjoy full access to Google service over the custom email address, then you should go for Google Apps for Work.

Otherwise, if you’re only interested in the Gmail service only you can opt for our method.

It’s a cheap and convenient way to help you manage all your emails from one inbox.

Important To Note: Our method is only limited to sending and receiving emails.

Was this article helpful?

If so, would you consider sharing it with others who might appreciate it as well? Thanks.

As always, I would love to hear from you. Please do leave a comment below.

Drop me an email at Catherine@e-techafrica.co.ke  tell me a little bit about yourself or your business. You can also send your comments to yoursay@e-techafrica.co.ke

Need Help Blogging Click Here

 

Founder & Director of E-Technology Africa
Content Creator | Social Media Consultant | Digital Marketing Enthusiast.
Please follow me using the social media buttons below.
Why Website Load Speeds Matter [INFOGRAPHIC] & Tools

Why Website Load Speeds Matter [INFOGRAPHIC] & Tools


How fast should my website load? No really, how fast is fast enough?

Are there right answers to these questions?

Well, technically No.

The honest and only answer should be that your website should be fast enough for your visitors. Period.

There is no specific page load time standard you should work towards.

Instead, you should ask in reverse, what amount of page load times will my visitors accept and what will make them not close the tab?

This can easily be monitored through your bounce rate in Google analytics.

I’m guessing that may not be the answer you were looking for but it’s the one that your website visitors will appreciate most.

And so does Google.

What Your Page Speed Should Be

Google ranks websites based on their user experience (UX) and very slow websites are a bad user experience.

Google regards very slow websites as those that take 10 seconds and more to load.

Every second does count.

Slower page response time results in an increase in page abandonment which can negatively affect your search rankings.

As a website owner, you shouldn’t get too hang up on the numbers, whether its 1 second or 19 seconds.

If it were up to Google their aim would be for the speed of a blink, but we all know this is unrealistic and unachievable.

Ultimately your website speed should be as fast as you can make it…without compromising on user experience.

Common Factors That Affect Our Site’s Speed.

We all agree that speed is important, and it is.

So what can we do to improve?

Here are some common factors that influence your website speed:

  • Amount of content on the page
  • Your Hosting provider: (Dedicated of Shared)
  • Your Browser
  • The device
  • Internet connectivity: (For example, internet connectivity time for mobile sites is 19 seconds over 3G connections)

If you’re experiencing slow speeds most likely it could be caused by any of these.

The good news is, there are ways to improve.

As I was doing my research for this article I came across this fantastic Infographic that summarizes all that I have mentioned above.

Before I share the infographic I would like to share five free tools you can use to help speed up your website.

Google PageSpeed Insights

Load Speeds Image 4

I am not a big fan of Google PageSpeed Insights, at all.

The reason is because it simply doesn’t matter.

Google PageSpeed does not actually measure the speed of your website. 

Achieving the 100/100 metric is pretty much impossible.

Please don’t waste your time trying to implement all the suggestions you might loose your sanity. I know of a website developer who had a client that was demanding that they meet this metric, total agony.

But the tool is not entirely bad, it’s useful in alerting you on problem areas on your website that you can address.

I would recommend you focus on speed and don’t worry about chasing a grade.

Google Chrome DevTools

The Chrome Developer Tools (DevTools for short), are a set of web authoring and debugging tools built into Google Chrome.

You can use this tool to inspect the page load speed of your web pages.

The Timeline panel gives you a complete overview of where time is spent when loading and using your web app or page.

To access the DevTools, open a web page or web app in Google Chrome. Either:

  • Select the Chrome menu Chrome Menu at the top-right of your browser window, then select Tools > Developer Tools.
  • Right-click on any page element and select Inspect Element.

WP Super Cache

If you’re using WordPress caching plugins will help boost your page speeds significantly.

Load Speeds Image 3

With over 1Million + Downloads WP Super Cache is the most popular caching plugin the perfect choice for your WordPress site.

It works well with almost all WordPress themes, plugins, and any third-party services you may be using.

A caching plugin generates cached version of pages without taking too much of your server resources.

If you’re on shared hosting like Bluehost, I would highly recommend that you install a caching plugin for your WordPress site.

Kraken.io

Images often account for most of the downloaded bytes on a page.

As a result, optimizing images can often yield some of the largest byte savings and performance improvements.

Kraken.io is a free online tool that you can use to optimize your website’s images.

Load speeds Image 2

Kraken also offers a WordPress plugin that you can use to optimize every single image you upload onto your dashboard.

Kraken aims to improve the speed of your website by reducing the size of your images with little or no impact on quality.

There are two main ways to do this. One is lossless image optimization, the other is lossy compression.

The difference between the two is no quality loss and almost no quality loss.

Google Analytics

Google Analytics will give you by far the most comprehensive report being influenced by your site’s loading speed

It gathers data from actual users on actual machines under actual load, on actual internet connections.

None of the above-mentioned tools gets anywhere close to that level of analysis.

This data is reflected in bounces, time on site, page visits etc.

Here’s a screenshot of what this looks like:

Website Load Speeds Image 1
Screenshot of my GA Dashboard

Google analytics is an excellent start when it comes to site speed reports.

 


Now that we’ve covered the tools that you can use to improve your speeds let’s delve further and understand how speed affects our website.

This infographic promises to do exactly that:

 


Presented by Skilled.co

Over To You,

Bottom line, people like fast sites.

“Site Speed” is also a ranking factor for your website.

So to answer the question how fast should a website be?

Well you know the obvious answer, fast enough for you visitors and one that they can appreciate.

It also helps to continuously monitor your bounce rate in Google analytics.

Was this article helpful?

If so, would you consider sharing it with others who might appreciate it as well? Thanks.

As always, I would love to hear from you. Please do leave a comment below.

Drop me an email at Catherine@e-techafrica.co.ke  tell me a little bit about yourself or your business. You can also send your comments to yoursay@e-techafrica.co.ke

Need Help Blogging Click Here

Founder & Director of E-Technology Africa
Content Creator | Social Media Consultant | Digital Marketing Enthusiast.
Please follow me using the social media buttons below.
Enthralling Social Media & Content Marketing Lessons From Game of Thrones

Enthralling Social Media & Content Marketing Lessons From Game of Thrones

“Winter is coming”, “The Iron Throne”, “Mother of Dragons”

These are just some of the famous “hooks” that we all know love from the popular American fantasy drama television series Game of Thrones.

Every year for 10 weeks, over 20 million viewers worldwide in over 173 countries tune to the show.

Game of Thrones (GoT) is HBO’s most popular show of all time and also the most pirated show on TV.

For those of you who are not too familiar with the show, I will give you a brief overview.

  • George R.R. Martin first published the book Game of Thrones on August 1st, 1996
  • The show was created by David Benioff and D.B Weiss
  • The first episode aired on HBO on April 17th, 2011 and it’s currently in its sixth season. 

However what’s most significant about the show is the viral success that it has had on social media.

Almost without fail year after year the show trends on social media, both Twitter & Facebook.

As a business owner, you can’t help but wish you could replicate that same type of social media success.

Game of Throne is proof that social media is one of the strongest marketing tools in our generation.

GoT currently has over 19+M Facebook likes and 4.7 M Twitter followers.

They have mastered how to effectively use their social media pages to connect with their audience.

Significant Lessons We Can Learn From GoT

“Nothing kills a bad product faster than good advertising” 

The adage means that good advertising makes people aware of a bad product.

If your product is not any good, then it will be rejected by consumers.

A key lesson we can learn from GoT is investing your marketing dollars in products that are good.

Social media marketing is an integral part of HBO’s campaign for Game of Thrones.

They employ a mix of consumer generated buzz, over the top events and smart offline marketing campaigns.

This has contributed to making GoT an admirable digital marketing strategy.

Game of Thrones Image 2
GoT’s Runs Offline Merchandize Campaigns
Game of Thrones Image 3
GoT’s Epic Events

Whether you are a big Game of Thrones fan or not you can still learn a lot of social media marketing and content marketing tricks from this epic fantasy.

I’ll highlight some of them here:

Content Marketing Success Lessons From Game Of Thrones

1. Don’t Underestimate the Value of Your Intros.

Game of Thrones Image 5

Every episode of GoT starts with the epic theme song composed by Ramin Djawadi.

The sequence opens with a close-up of the sun and astrolabe surrounding of it.

Afterward, the camera moves and shows all the seven kingdoms and geographical landscape.

The intro is so powerful that it leaves an imprint in your memory, that it’s almost impossible to forget.

Most importantly the introduction of GoT tells a story that relates to each persona.

The same principles apply when it comes to creating content for your own audience.

A good introduction should:

  • Prepare the reader for the information they’ll gain from the article
  • Hook the reader into reading the article.
  • Make a statement that summarizes what the article is about.

 

2. Quality Content Will Always Win Over Quantity

Game of Thrones Image 6

Game of Thrones airs 10 episodes every year, not eleven, not twelve, just 10 episodes.

But with each episode is packed with suspense, surprise and shock that grips audiences all over the world.

GoT is a great example of quality content versus quantity.

Too often we imagine that the more content we churn out the more readers/subscribers we will get.

As a business owner, your focus should be to produce content that will add real value to your readers.

Don’t get me wrong, publishing lot’s of content as it’s advantages too. One such example is it boosts your site’s traffic significantly as well as improves your SEO score.

It’s also no secret that quality matters as well. Here why:

  • High-quality content appeals to website visitors
  • Google’s search algorithms increasingly focus on people’s enjoyment of content as a factor for rankings.

Bottom line, low-quality content will most likely do more damage than good.

 

3. Don’t Be Afraid To Break The Rules

Game of Thrones Image 7

Incest, violence and brutal betrayals are just some of the ways GoT shocks their audience season after season

Game of Thrones has a compelling story because they are not afraid to break the rules.

When it comes to creating content don’t be afraid to go against the grain.

An example of one such content marketing rule is only participating in online conversations that are in your company’s area of expertise.

If a topic is trending on social media why not join in if you have something useful to say.

This does not mean that you need to part of every conversation on every platform or website.

Sometimes it also helps to diversify your content messaging to include your upsells.

By doing this you will have broken another rule, which is, don’t mix education messages with sales messages.

 

4. Encourage User-Generated Content

GoT always finds creative ways to get their viewers involved with the show.

Game of Thrones Image 1

A great story line is not enough and HBO knows this.

To make sure that the battle for the iron throne never goes out of people’s minds they find innovative ways to keep their audience engaged.

Fan art creation such as the one shared above is just one example.

Promoting and encouraging user generated content (UGC) can be a cost-effective strategy that builds a strong community of loyal followers.

Live streaming events, capitalizing on trending topics that your audience relates to and using popular hashtags can help your brand encourage user generated content.

Design contests through social media that will uniquely inspire your fans to create UGC.

You can award your contest participants with a unique coupon code to redeem discounts for offers on your websites.

You can also acknowledge your most engaged customers by sharing their content on your social media page.

 

5. Repurpose/Kill Content That Adds No Value

Game of Thrones Image 8

Jon snow is alive and Ramsay killed his father Roose, were just some of the twists and turns of season 6 Game of Thrones.

Repurposing old content can help you resurrect traffic.

Just like in GoT, when you tweak content you can do so by just adding new information or presenting it in a new angle.

Creating evergreen content is a challenge because it requires great writing.

Your audience will always naturally prefer fresh content to older articles.

Content repurposing doesn’t just mean that you reuse an old piece of content again and again. True repurposing requires tat we alter it to make it fresh and appealing to a new audience. – Garret Moon of CoSchedule

Through repurposing of old content, you can present it in a different perspective to make it fresh altogether.

Other times it’s actually better to get rid of old content entirely. That means killing old content.

Just like in GoT, sometimes we need to sacrifice the things we love, inorder to get the results that we desire.

The main objective of repurposing old content should be to add real value to the original.

 

Social Media Marketing Success Lessons From Game of Thrones

 

Make Brand Advocate Out of Employees

Game of Thrones Image 10

Not only does GoT have a large social media following so does it’s cast members.

Most of the Game of Thrones cast members are active on social media and offer a peek into their personal lives off-the-set. This only serves as an additional publicity to the show.

This only serves as an additional publicity to the show.

Now, of course, you can’t demand the same from your employees but you can get them to share posts of company events and milestones on their individual pages.

Come up with creative ways to reward employees who are the biggest contribution to your social media marketing campaigns.

This encourages employee advocacy for your company’s content.

If you cannot make your employees share content directly to their individual pages then at least get them to retweet or share content from your official accounts.

 

Stay Consistent With Your Social Media Marketing

Social media marketing success largely depends on being consistent.

From messaging all the way to the branding of your social media pages it needs to remain consistent.

Own a color or a certain look and feel, be sure it’s present across all your social media platforms.

How your audience feels about your brand should be the same feeling portrayed on your profiles.

Staying consistent also means having a regular posting schedule.

GoT marketing team never fails to promote the latest news and happenings around the show, including maintaining a regular posting schedule.

By making an effort to keep your marketing message consistent you can help cultivate a loyal following.

The majority of consumers today use online media to research a brand before trying it out.

Your goal is to create and interesting online presence that will drive up conversions.

Over To You,

If you are a Game of Thrones fan you’re probably eagerly awaiting the next season where all the major players are moving to Westeros.

And don’t forget “Winter is finally here”

GoT is a great example of how repurposing content from a book into a TV series can become a success.

As an online entrepreneur and business owner, there are a lot of lessons you can borrow from the success of the show.

Stay nimble, humble, keep customers service paramount and you’ll find yourself feasting with Kings and Crowns in this Game of Thrones.

Was this article helpful?

If so, would you consider sharing it with others who might appreciate it as well? Thanks.

As always, I would love to hear from you. Please do leave a comment below.

Drop me an email at Catherine@e-techafrica.co.ke  tell me a little bit about yourself or your business. You can also send your comments to yoursay@e-techafrica.co.keNeed Help Blogging Click Here

Founder & Director of E-Technology Africa
Content Creator | Social Media Consultant | Digital Marketing Enthusiast.
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